First of it may help to define what a curator does. One definition is a person who selects content for presentation, as on a website.
Instagram is a photo sharing and social media platform for sharing content. Although Facebook is a force to be reckoned with in the social media marketing ecosystem because of its larger user base, however, unlike Facebook, Instagram is more about the images.
It allows for short writeups but the focus again is on the visual content and less on written content – the image (should) encapsulate the message.
A well curated Instagram feed is more likely to garner impressive engagement.
As the saying goes, a picture is worth a thousand words and I would add, a great picture has the potential to have an incredible impact on engagement with a blog, a brand or a business.
A visual platform like Instagram reaches beyond for example your blog, and connects with a diffetent demographic and sometimes broader target audience.
Did you know thescarletredishrack blog has an Instagram page?
Hop on over to scarletrr_ (yes that is an underscore at the end) to find out more.