Posted in Lifelong Learning, Photography 101, Social Media Connect, Storytelling, Writing

How many other ways can a content curator serve up value?

First of it may help to define what a curator does. One definition is a person who selects content for presentation, as on a website.20161112_194742

Instagram is a photo sharing and social media platform for sharing content.  Although Facebook is a force to be reckoned with in the social media marketing ecosystem because of its larger user base, however, unlike Facebook, Instagram is more about the images.

It allows for short writeups but the focus again is on the visual content and less on written content – the image (should) encapsulate the message.

A well curated Instagram feed is more likely to garner impressive engagement.screenshot_20170131-184112

As the saying goes, a picture is worth a thousand words and I would add, a great picture has the potential to have an incredible impact on engagement with a blog, a brand or a business.

A visual platform like Instagram reaches beyond for example your blog, and connects with a diffetent demographic and sometimes broader target audience.

Did you know thescarletredishrack blog has an Instagram page?

Hop on over to scarletrr_ (yes that is an underscore at the end) to find out more.

Posted in Photography 101, Resources, Social Media Connect, Storytelling, Writing

Why giving credit to stay out of trouble may not be enough?

I must confess soaking in a podcast with great content is like a scoop of soft serve ice cream on a hot summer day!

Yumm!

So you know, I was on cloud infinity the other day, when  I stumbled upon juicy nuggets listening to a podcast that was spot on.  It shed some light on the pitfalls in this culture of social media and content sharing, in which using content by others has become mainstream.  Sharing on its face is not the issue, however being aware and not crossing these not so defined boundaries of sharing or reposting is where the challenge lies.

In general, giving credit to the “source” seems adequate but what happens where the source does not own rights to that capitivating shot of the Bay bridge or that post that would fit right in with the rest of your well curated content on Instagram?  Things can get sticky and that is where requesting permission in addition to giving credit may be the smart approach to avoid potential fires in the future.

Here are a few considerations with your next share with your tribe of followers hat may help in keeping the lawsuits or and cease and desist letters at bay.

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The information gleaned from the podcast was so rich, so juicy, the urge to share with others is almost overwhelming and looking gorgeous from my vantage point.  You guessed right, best believe, my request is going to have “receive permission” and “give credit” written all over it.

Happy sharing!

 

Posted in Intellectual Assets, Lifelong Learning, Social Media Connect, Storytelling

3 questions to ask before providing valuable feedback

 

What would I say? How would I say what I liked or did not like?  Would it be insensitive to tell it like it was?

My fingers beat my brain to it and by the time it dawned on me the confirmation that email had been sent had popped up on my screen.  My euphoria was short-lived and what I was feeling at that point in time was nothing short of raw consternation.

Here, I was battling a deluge of emotions and also attempting to manage the anxiety this simple email request had inflicted on me.  I was quickly transported back to the white knuckle moments waiting on a response from the bank to my offer and dreading the call from the agent after two rejections on previous offers.  The difference with the third offer was I had found a home I wanted needed.  I had no doubt in my mind, I did not have it in me to stomach another rejection and resume the search online as well as traveling from one end of town to the other to view properties.    Continue reading “3 questions to ask before providing valuable feedback”

Posted in Creative Content, Intellectual Assets, Lifelong Learning, Social Media Connect

Know the difference(s) before you provide your next feedback; Customer Reviews versus Testimonials.

The difference between Customer Reviews and Testimonials

Reviews are evaluations of products or services usually written by clients or customers on social media sites  like Amazon, Better Business Bureau, Yelp, TripAdvisor and OpenTable to name a few.

These reviews could be provide either positive or negative feedback and allow the vendor or merchant to respond to the feedback provided by the customer on product pages, search engines or a separate review website.

feedback-review-vs-testimonial

Testimonials serve as a way of showing off how others have benefited from your product or service.  Unlike customer reviews it is not conversational which means the provider does not have the opportunity to respond to the feedback provided.  It is a powerful tool for building trust and encouraging potential buyers to take action.

Testimonials are meant to demonstrate success and so the more specific the testimonials with regard to the tangible impact of the services or product provided and the client’s overall experience, the more effective it is.

Posted in Creative Content, Lifelong Learning, Resources, Social Media Connect, Taking Care of Business, Writing

How to take your feedback from mediocre to phenomenal!

I came across a visual depiction with accompanying text on a social media platform of this courier service provider.  On its face, it seemed so simple but what was even more remarkable was the attention to detail in the description of this simple concept of a form of transportation unique to certain parts of the world.

The content connected with me in such enigmatic proportions that it immediately got me thinking of the most appropriate word(s) to compliment the content creator.  One thing was clear, this called for more than a quick and perfunctory “Job well done” Continue reading “How to take your feedback from mediocre to phenomenal!”