Posted in Lifelong Learning, Photography 101, Social Media Connect, Storytelling, Writing

How many other ways can a content curator serve up value?

First of it may help to define what a curator does. One definition is a person who selects content for presentation, as on a website.20161112_194742

Instagram is a photo sharing and social media platform for sharing content.  Although Facebook is a force to be reckoned with in the social media marketing ecosystem because of its larger user base, however, unlike Facebook, Instagram is more about the images.

It allows for short writeups but the focus again is on the visual content and less on written content – the image (should) encapsulate the message.

A well curated Instagram feed is more likely to garner impressive engagement.screenshot_20170131-184112

As the saying goes, a picture is worth a thousand words and I would add, a great picture has the potential to have an incredible impact on engagement with a blog, a brand or a business.

A visual platform like Instagram reaches beyond for example your blog, and connects with a diffetent demographic and sometimes broader target audience.

Did you know thescarletredishrack blog has an Instagram page?

Hop on over to scarletrr_ (yes that is an underscore at the end) to find out more.

Posted in Photography 101, Resources, Social Media Connect, Storytelling, Writing

Why giving credit to stay out of trouble may not be enough?

I must confess soaking in a podcast with great content is like a scoop of soft serve ice cream on a hot summer day!

Yumm!

So you know, I was on cloud infinity the other day, when  I stumbled upon juicy nuggets listening to a podcast that was spot on.  It shed some light on the pitfalls in this culture of social media and content sharing, in which using content by others has become mainstream.  Sharing on its face is not the issue, however being aware and not crossing these not so defined boundaries of sharing or reposting is where the challenge lies.

In general, giving credit to the “source” seems adequate but what happens where the source does not own rights to that capitivating shot of the Bay bridge or that post that would fit right in with the rest of your well curated content on Instagram?  Things can get sticky and that is where requesting permission in addition to giving credit may be the smart approach to avoid potential fires in the future.

Here are a few considerations with your next share with your tribe of followers hat may help in keeping the lawsuits or and cease and desist letters at bay.

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The information gleaned from the podcast was so rich, so juicy, the urge to share with others is almost overwhelming and looking gorgeous from my vantage point.  You guessed right, best believe, my request is going to have “receive permission” and “give credit” written all over it.

Happy sharing!

 

Posted in Lights, Camera, Shoot!, Photography 101, Storytelling, Uncategorized

A Flat lay Experience

Flat lay photography is where objects are laid flat on a surface and photographed from a bird’s eye view by standing directly over the display.

It is a simple way to create a clean visual display of items.

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Wrapping Paper against White poster board

 

Here are four tips on how to create a remarkable flat lay display.

  1. Versatility and Simplicity all rolled into one.  A variety of backgrounds can add a striking dimension to the display and the cost involved is not of breaking the bank proportions.  The dollar store or local arts and crafts store carry poster boards and cardboard sheets and you may even find a few props to boot at a reasonable cost as well.  You can never go wrong with the basics: A clean solid white sheet of cardboard or poster board.  Even within the home are a variety of resources to tap into such as, an accent wall, or exposed brick wall or even the wood planks of the deck.  These can all add a different texture to the display.  Colors and patterns add a striking dimension to the display making some items pop even more.

 

2) Stick to your Good Side – Select a space that allows the most natural light or other bright light without casting shadows on the flat lay.  This may require moving things around or even moving to a different section of the room or building that has large windows.  The time of day will also determine the quality of the natural light.

3) Keep the Creative Juices Flowing – Flat lays allow a lot of room to be creative.  First identify what the underlying theme is and then lay out in a manner that balances out for shape and size.  The bulk of your time should be directed towards selecting the items and the background and mapping out the layout of the chosen items.  Standing on a  step stool or a chair will give the photographer additional height.

4) Just a click away – Even a phone camera can get the job done.  Most smartphone cameras have user friendly interfaces that allow for sample shots to be captured and reviewed and the layout tweaked accordingly.  Experiment with different backgrounds to see what makes the items pop, what takes full advantage of the lighting before shooting off the finished image to a social platform of your choice  – Do I hear Instagram calling?

Wallart Sharp Bangles-5
Blue and white Striped background

Have fun in the process!