The difference between Customer Reviews and Testimonials
Reviews are evaluations of products or services usually written by clients or customers on social media sites like Amazon, Better Business Bureau, Yelp, TripAdvisor and OpenTable to name a few.
These reviews could be provide either positive or negative feedback and allow the vendor or merchant to respond to the feedback provided by the customer on product pages, search engines or a separate review website.
Testimonials serve as a way of showing off how others have benefited from your product or service. Unlike customer reviews it is not conversational which means the provider does not have the opportunity to respond to the feedback provided. It is a powerful tool for building trust and encouraging potential buyers to take action.
Testimonials are meant to demonstrate success and so the more specific the testimonials with regard to the tangible impact of the services or product provided and the client’s overall experience, the more effective it is.