Posted in Creative Content, Intellectual Assets, Lifelong Learning, Social Media Connect

Know the difference(s) before you provide your next feedback; Customer Reviews versus Testimonials.

The difference between Customer Reviews and Testimonials

Reviews are evaluations of products or services usually written by clients or customers on social media sites  like Amazon, Better Business Bureau, Yelp, TripAdvisor and OpenTable to name a few.

These reviews could be provide either positive or negative feedback and allow the vendor or merchant to respond to the feedback provided by the customer on product pages, search engines or a separate review website.

feedback-review-vs-testimonial

Testimonials serve as a way of showing off how others have benefited from your product or service.  Unlike customer reviews it is not conversational which means the provider does not have the opportunity to respond to the feedback provided.  It is a powerful tool for building trust and encouraging potential buyers to take action.

Testimonials are meant to demonstrate success and so the more specific the testimonials with regard to the tangible impact of the services or product provided and the client’s overall experience, the more effective it is.

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Broad based knowledge seeker; outside and beyond the box - arts and culture, travel, writing, christian faith walk, good reads and refreshing conversation - and not necessarily in that order. Storytelling by connecting the dots between the traditional and non-traditional, the obvious and not so obvious.

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